Byredo Relaunches Customizable "Unnamed" Fragrance for Valentine's Day

Stockholm-based perfumery Byredo is looking to the month of love for the return of its previously discontinued scent "Unnamed." The mysterious fragrance was first released in 2016 for Byredo's 10th anniversary, now slated to hit shelves for a limited time. As its title suggests, the bottle features a blank tag with no name, allowing customers to customize their bottle with whatever moniker they see fit. The fragrance celebrates individuality and care, granting everyone the opportunity to send a ...